PS Ch. 14 Campaigns

	sells candidate on strategies to win elections.
	coordinates the many aspects of the campaign.
	develops overall media strategy.
	handles the budget for the campaign.
	produces candidate's ads.
	takes surveys to guide the campaign.
	interacts with the media on a daily basis.
	supervises fund-raising through the mail.
	speaking confrontation between the candidates.
	ad featuring the differences between candidates.
	unsolicited coverage by the press.
	getting in touch with the voters by phone or in person.
	10 to 60 second ad for candidate.
	unregulated money meant for indirect election expenses.
	donations to the candidates from tax revenues.
	ad dedicated to the strengths of a candidate.
	ad attacking platform to character of opponent.
	ad purchased to tout the candidate.
	federal funds equal to those raised by candidate.
	money to pay for ads making a direct plea.
	programs aimed at increased voter participation.
	ad countering an anticipated attack.
	fund-raising group representing special interests.
	dedicated to winning the final contest.
	aimed at creating a positive impression.
	aimed at indirect activities such as fund-raising.
	concerned with the candidate's public image.
	aimed at creating a positive impression.