La publicité et le marketing
chapitre 10 Allons au-delÃ
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| An advertising agency | ||
| Advertising | ||
| Needs | ||
| The supplier | ||
| A brand | ||
| The law of supply and demand | ||
| An opinion poll | ||
| The target audience | ||
| Demographic | ||
| Product tester | ||
| A customer | ||
| A niche product | ||
| Goods and services | ||
| To sell | ||
| A warehouse | ||
| A competitor | ||
| Marketing strategy | ||
| The creative manager | ||
| Graphic design | ||
| A motto | ||
| A slogan | ||
| A jingle | ||
| A new product launch | ||
| For sale | ||
| To advertise | ||
| an ad | ||
| An advertisement | ||
| An advertising campaign | ||
| A billboard | ||
| Word of mouth advertising | ||
| Subliminal advertising | ||
| Junk mail (mailers) | ||
| A spot (radio/tv) | ||
| The broadcast (TV/film) | ||
| To broadcast | ||
| A warning | ||
| A department store | ||
| A display ad | ||
| An unbeatable price | ||
| On sale | ||
| Sales (discounts) | ||
| To give a discount | ||
| A discount | ||
| They're going for cheap | ||
| To be inexpensive | ||
| Purchases | ||
| An order form | ||
| To cancel | ||
| A sales report | ||
| Poor quality |