MIS Kroenke Ch. 3 Flashcards
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| 89543790 | Porter's Five Forces Model | 5 competitive forces determine industry profitability: bargaining power of customers, threat of substitutions, bargaining power of suppliers, threat of new entrants and rivalry among existing firms | |
| 89543791 | Competitive Strategy | ... | |
| 89543792 | Value | The amount of money that a customer is willing to pay for a resource, product or service | |
| 89543793 | Margin | The difference between the value that an activity generates and the cost of the activity | |
| 89543794 | Value Chain | A network of value creating activities - generic value chain consists of 5 primary activities and 4 support activities |