Business Research Methods: Chapter 5 Flashcards
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| 1659896505 | outside agency | An independent research firm contracted by the company that actually will benefit from the research. | 0 | |
| 1659896506 | in-house research | research performed by employees of the company that will benefit from the research | 1 | |
| 1659896507 | research analyst | responsible for client contact, project design, preparation of proposals, selection of research suppliers, and supervision of data collection, analysis, and reporting activities (organizational activities) | 2 | |
| 1659896508 | research assistants | Research employees who provide technical assistance with questionnaire design, data analyses, and similar activities. | 3 | |
| 1659896509 | manager of decision support systems | Employee who supervises the collection and analysis of sales, inventory, and other periodic customer relationship management (CRM) data. | 4 | |
| 1659896510 | forecast analyst | Employee who provides technical assistance such as running computer programs and manipulating data to generate a sales forecast. | 5 | |
| 1659896511 | research generalist | An employee who serves as a link between management and the research specialists. The research generalist acts as a problem definer, an educator, liaison, a communicator, and a friendly ear. | 6 | |
| 1659896512 | cross-functional teams | Employee teams composed of individuals from various functional areas such as engineering, production. finance and marketing who share a common purpose. | 7 | |
| 1659896513 | research suppliers | commercial providers of marketing research services. | 8 | |
| 1659896514 | sydicated service | a research supplier that provides standardized information for many clients in return for a fee. | 9 | |
| 1659896515 | standardized research service | companies that develop a unique methodology for investigating a business specialty area. | 10 | |
| 1659927457 | custom research | research projects that are tailored specifically to a clients unique needs. | 11 | |
| 1659927458 | business ethics | the application of morals to behavior related to the exchange environment. | 12 | |
| 1659927459 | moral standards | principles that reflect beliefs about what is ethical and what is unethical. | 13 | |
| 1659927460 | ethical dilemma | refers to a situation in which one chooses from alternative courses of actions, each with different ethical implications. | 14 | |
| 1659927461 | relativism | a term that reflects the degree to which one rejects moral standards in favor of the acceptability of some action. This way of thinking rejects absolute principles in favor of situation based evaluations, | 15 | |
| 1659927462 | idealism | a term that reflects the degree to which one bases one's morality on moral standards. | 16 | |
| 1659927463 | informed consent | when an individual understands what the researcher wants him or her to do and consents to the research study. | 17 | |
| 1659927464 | confidentiality | the information involved in a research study will not be shared with others. | 18 | |
| 1659927465 | do-not-call legislation | Restricts any telemarketing effort from calling consumers who either register with a not call list or who request not to be called. | 19 | |
| 1659939525 | spyware | software placed on a computer without consent or knowledge. | 20 | |
| 1659939526 | placebo | a false experimental effect used to create the perception that some effect has been administered. | 21 | |
| 1659939527 | debriefing | research subjects are fully informed and provided a chance to ask any questions they may have about the experiment. | 22 | |
| 1659939528 | human subjects review committee | Carefully reviews proposed research design to try to make sure that no harm can come to any research participant. Otherwise known as an Institutional Review Board or IRB. | 23 | |
| 1659939529 | sugging | selling under the guise of research | 24 | |
| 1659939530 | frugging | fundraising under the guise of research | 25 | |
| 1659939531 | pseudo-research | Conducted not to gather information for marketing decisions but to bolster a point of view or satisfy other needs. | 26 | |
| 1659946299 | push poll | telemarketing under the guise of research | 27 | |
| 1659946300 | conflict of interest | occurs when one researcher works for two competing companies. | 28 | |
| 1659946301 | advocacy research | research undertaken to support a specific claim in a legal action or represent some advocacy group | 29 |