Business Research Methods Chapter 7 Flashcards
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| 3308533043 | Qualitative Research | 0 | ||
| 3155669971 | Quantitative Research | 1 | ||
| 3155686217 | Semistructured Interview | 2 | ||
| 3155686218 | Interview or Discussion Guide | 3 | ||
| 3155692456 | Recruitment Screener | 4 | ||
| 3155700746 | Individual Depth Interview (IDI) | 5 | ||
| 3155703713 | Computer-Assisted Personal Interview (CAPI) | Is a personal, face-to-face interview (IDI) with computer-sequenced questions, employing visualization techniques; real-time data entry possible | 6 | |
| 3155709886 | Group Interview | 7 | ||
| 3155709887 | Heterogeneous | 8 | ||
| 3155709888 | Homogeneous | 9 | ||
| 3155711436 | Experts | 10 | ||
| 3155711437 | Nonexperts | 11 | ||
| 3155716621 | Telephone Focus Groups | 12 | ||
| 3155725990 | Online Focus Groups | a | 13 | |
| 3155725991 | Videoconferencing | a | 14 | |
| 3155727600 | Content Analysis | A flexible, widely applicable tool for measuring the semantic content of a communication-including counts, categorizations, associations, interpretations, etc. Contains four types of items: syntactical, referential, propositional, and thematic; initial process is done by computer. | 15 | |
| 3155727601 | Case Study | 16 | ||
| 3155728939 | Triangulation | a | 17 | |
| 3308541126 | Pretasking | 18 | ||
| 3308548164 | Nonprobability Sample | 19 | ||
| 3308550816 | Interview | 20 | ||
| 3308553286 | Unstructured Interview | 21 | ||
| 3308553287 | Structured Interview | 22 | ||
| 3308563226 | Projective Techniques | 23 | ||
| 3308563227 | Word or Picture Association | 24 | ||
| 3308565844 | Sentence Completion | 25 | ||
| 3308567529 | Cartoons or Empty Balloons | 26 | ||
| 3308571168 | Thematic Apperception Test | 27 | ||
| 3308572761 | Component Sorts | 28 | ||
| 3308572762 | Sensory Sorts | 29 | ||
| 3308581439 | Laddering or Benefit Chain | 30 | ||
| 3308581440 | Imagination Excersises | 31 | ||
| 3308583484 | Imaginary Universe | 32 | ||
| 3308585029 | Visitor From Another Planet | 33 | ||
| 3308585030 | Personification | 34 | ||
| 3308585031 | Authority Figure | 35 | ||
| 3308588436 | Ambiguities and Paradoxes | 36 | ||
| 3308588437 | Semantic Mapping | 37 | ||
| 3308589840 | Brand Mapping | A projective technique (type of semantic mapping) where participants are presented with different brands and asked to talk about their perceptions, usually in relation to several criteria. They may also be asked to spatially place each brand on one or more semantic maps. | 38 | |
| 3308592720 | Metaphor Elicitation Technique | 39 | ||
| 3308594158 | Focus Group | 40 | ||
| 3308607620 | Action Research | 41 |