Dia de los Reyes Magos Mia Bentley Three Kings Day This means three kings day. There are ?huge, spectacular parades in every city, town or village of the country. There are always presents given. Festivities officially start the evening before, on the night of January 5, when the?Cabalgata de los Reyes Magos?(Three Kings' Parade) takes place in every town and city, with hundreds of people crowding the main roads in order to get a glimpse of the reenactment of the arrival of the Three Kings into town. In Spain, it is not Santa Claus who brings gifts on Christmas Day, but rather the Three Kings. When and where Is?Reyes Magos? Traditions