Data Set ? Chmovie.sav Two Variables: Variable 1: Movie Name ? (Discrete & Qualitative) Variable 2: Tobacco Use ? (Continuous & Quantitative) Quantitative research refers to counts and measures of things. Qualitative research refers to the meanings, concepts, definitions, characteristics, metaphors, symbols, and descriptions of things. With discrete variables you have a fixed choice of different options or numbers. You can have potentially unlimited decimals with continuous variables. The variable, Movie Title, is discrete and qualitative because it has fixed choices and words are used to describe the quality of the variable.