Grace Park Period 3 Chapter 7 Study Guide 1.) ?Media event?-An event staged mainly for the purpose of being covered. In keeping with politics as theater, media events can be staged by individuals, groups, and governmental officials, especially presidents. Kerry went door to door in a middle class family neighborhood in the 2004 New Hampshire primary and when presidential nominees hold press conference. 2.) 60% of presidential campaign spending goes to ads. 3.) Two-thirds of those ads are deemed to be ?negative? ads. 4.) Ronald Reagan?s new management principles were to: Plan ahead (not procrastinating), stay on the offensive, control the flow of information, limit reporters?