AP Language: Unit 1 Flashcards

4881717924	rhetoric	Aristotle defined rhetoric as "the faculty of observing in any given case the available means of persuasion." In other words, it is the art of finding ways of persuading an audience.	0
4881720063	speaker	The person or group who creates the text. This might mean a politician who delivers a speech, a commentator who writes an article, an artist who draws a political cartoon, or a company that commissions an advertisement.	1
4881720064	subject	The topic of a text. What the text is about.	2
4881721590	occassion	The time and place a speech is given or a piece of writing.	3
4881721591	audience	The listener, viewer, or reader of a text. Most texts are likely to have multiple audiences.	4
4881723042	purpose	The goal the speaker wants to achieve.	5
4881741241	style	The choices in diction, tone, and syntax that a writer makes. Style may be conscious or unconscious.	6
4881748264	logos	Greek for "embodied thought." Speakers appeal to logos, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up.	7
4881748265	ethos	Greek for "character." Speakers appeal to ethos to demonstrate that they are credible and trustworthy to speak on a given topic. Ethos is established by both who you are and what you say.	8
4881744709	rhetorical appeals	Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. The three major appeals are to ethos (character), logos (reason), and pathos (emotion).	9
4881744710	pathos	Greek for "suffering" or "experience." Speakers appeal to pathos to emotionally motivate their audience. More specific appeals to pathos might play on the audience's values, desires, and hopes, on one hand, or fears and prejudices, on the other.	10
4881742672	tone	A speaker's attitude toward a subject as conveyed by the speaker's stylistic and rhetorical choices.	11