Personality Sigmund Freud - Father of psychoanalysis Psychoanalysis - Theory of personality that attempts to provide insight into thoughts and actions by exposing and interpreting underlying unconscious motives and conflicts. The Unconscious Id - unconscious, psychic energy, aims to satisfy basic sexual and aggressive desires. Pleasure principle - immediate gratification Superego - internalized ideals and judgements that provide standards of judgement Ego - ?executive? part of personality - makes decisions by mediating the superego and id. Revealing the Unconscious