Light/Dark Imagery ? One of the play?s most consistent visual motifs is the contrast between light and dark, often in terms of night/day imagery. This contrast is not given a particular metaphoric meaning?light is not always good, and dark is not always evil. On the contrary, light and dark are generally used to provide a sensory contrast and to hint at opposed alternatives Personification occurs when an inanimate object or concept is given the qualities of a person or animal. Juliet? ?For thou wilt lie upon the wings of night / Whiter than new snow on a raven?s back. / Come, gentle night, come, loving, black-brow?d night? (Act III Sc. 2) An oxymoron describes when two juxtaposed words have opposing or very diverse meanings.