Ap language Flashcards

3424950781	Glittering Generalities	reference to words or ideas that evoke positive response	0
3424952099	scare tactic	using words or images to shock the social norms	1
3424953456	snob appeal	exploiting audience desires to be glammorus	2
3424954234	scientific approach	using evidence to get audience to support product	3
3424954884	name calling	making audience have undesirable feelings toward product by using negativity.	4
3424956091	plain folk	winning confidence of audience by talking in common manner	5
3424956092	card stacking	omits negative stuff, emphasizes benefits, misleads	6
3424957277	bandwagon	claims product is good for all types, social evidence, having to fit in	7
3424957278	testimonial	uses celebrity, shows celebrity opinion, relate	8
3424958657	red	energetic, exciting	9
3424958658	orange	friendliness, affordability	10
3424958659	yellow	happiness, warmth,	11
3424959636	green	natural world, healthy	12
3424959637	blue	calm, authority, dependibility	13
3424960405	purple	expensive, creative	14
3424961320	white	purity, cleaness, simplicity	15
3424961321	brown	security, stability, reliablity	16
3424962112	black	authority, luxury, strength and seduction	17