Marketing management orientations Flashcards

7555565077	Marketing management orientations	The six alternative concepts under which organisations design and carry out their marketing strategies: Production, product, selling, marketing, societal marketing, and sustainable marketing concepts	0
7555568747	Production concept	The idea that consumers will favour products that are available and highly affordable; therefore, the organisation should focus on improving production and distribution efficiency	1
7555576161	Product concept	The idea that the consumers will favour products that offer the most quality, performance, and features; therefore, the organisation should devote its energy to masking continuous product improvements	2
7555581341	Selling concept	The idea that consumers will not buy eneough of the firm's products unless the firm undertakes a large-scale selling and promotion effort	3
7555588595	Marketing concept	A philosophy in which achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do	4
7555593928	Societal marketing concept	The idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long term interests, and society's long term interests	5
7555602136	Sustainable marketing concept	Sustainability marketing, also referred to as green marketing, is when a company focuses social and environmental investments as a marketing strategy. ... Sustainability marketing is a way to build relationships with consumers while letting them know that they are important and so are future generations. It is a concept that meets the needs of the present without compromising the ability of future generations to meet their own needs	6
7555632492	The selling and marketing concepts contrasted	The selling concept focuses on existing products and heavy selling.The aim is to sell what the company makes rather than making what the customers wants The marketing concept focuses on satisfying customer needs as a path to profits	7
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