b essentials exam 11, 12 Flashcards

7580404462	"Never interrupt your enemy when he is making a mistake!"	Napoleon Bonaparte	0
7580414128	Marketing	Activities designed to increase business (transactions) by Creating, Distributing, Pricing & Promoting Products & Ideas.	1
7580418977	The (Market) Exchange Process (Value):	seller to buyer and buyer to seller, with money trade, credit etc	2
7580426327	The four activities that a company can control. 4Ps MARKETING MIX	Price Product Placement Promotion	3
7608766894	Selling as a marketing function	persuasiveness thru promotions	4
7608771077	customer relations as a marketing function	communication, info & contact	5
7608777563	transporting as a marketing function	moving product from seller to buyer	6
7608781446	storing as a marketing function	readiness and warehousing	7
7608784553	grading as a marketing function	dividing product in groups; labeling	8
7608787002	financing as a marketing function	creating opportunities thru credit	9
7608796475	marketing research as a marketing function	detect the market's needs & direction	10
7608801068	risk taking as a marketing function	including the loss possibilities	11
7608811110	marketing strategy	The plan of action for the creating, distributing, pricing & promoting products that meet the needs of a specific market.	12
7608813046	Market (Population):	Group of people who have specific tastes, needs, purchasing power, and the desire and authority to spend money on products and ideas that serve those specific tastes and needs	13
7608816278	target market	Group of consumers whose specific taste, needs, purchasing power, and the desire and authority to spend money represent the focus of the company's marketing efforts.	14
7608819132	total market approach	When a company tries to appeal to everyone and assume that buyers will have similar and/or common needs.	15
7608831282	marketing segmentation	Strategy where the organization's marketing efforts focus on groups of people who have relatively similar product needs.	16
7608834536	demographic	Age Gender Race Ethnicity Income Religion	17
7608846508	geographic	City Region Climate Terrain Country Density	18
7608866193	psychographic	Personality Values Culture SocialNorms Lifestyle	19
7608878334	behavioristic	Local/Historical Traditions Product Use Choice	20
7608893577	marketing process	identify, conduct, identify target, implement, customer relationship, analyze	21
7608913658	Production Orientation Era	Industrial Revolution to 1920s	22
7608918892	Sales Orientation Era	Mid-1920s to Early 1950s	23
7608925817	Market Orientation Era	1950s to Early 1990s	24
7608929639	Customer Orientation Era	1990s to Present	25
7608934254	Primary Sources	Observation • Questionnaires • Surveys • Focus groups • Interviews • Customer Feedback • Sampling • Controlled Experiments	26
7608937086	secondary sources	Web Trends • Internet Consumer Trends • Government Publications • Commercial Publications • Organizational publications • Magazines • Newspapers ☺ • Internal Sources • ... The Grape Vin	27
7608946925	Psychological Variables buyer behavior	Perception Learning Personality Motivation Attitude	28
7608950783	Social Variables	Reference Groups Social Classes Culture	29
7704037627	Product Dev. Strategy	Idea Generation New Idea Screening (Market Research) Concept Testing Business Analysis (Business Plan) Product Development Test Marketing (e.g. Sampling) Commercialization-goal	30
7704042969	Consumer Products:	Convenience Shopping Specialty	31
7704045796	Business Products:	Raw Materials (Goods) Accessory Equipment Major Equipment Component Parts Processed Materials Supplies Industrial Services	32
7704048200	Product Line:	Group of closely related products which are treated as a unit and involve similar Marketing Strategy.	33
7704050022	Product Mix:	All products (variations & categories) offered by an organization.	34
7704056272	look at product life cycle	actually look megan	35
7704059578	Identifying Products by	Brand Packaging Quality Labeling	36
7704064320	Pricing Your Product	Identify Target Market (Customers) Identify & Analyze the Competition Determine Competitive Avg Set Prod Value Based on CA	37
7704073311	New Product Pricing	low to high	38
7704074644	Psychological Pricing	emotional	39
7704077240	Reference Pricing	comparing	40
7704080200	Discount Pricing	Move_or_Push	41
7704084083	Marketing Channels	Retailers Wholesalers	42
7704086068	Intensity of Market Coverage	Intensive Selective Exclusive	43
7704089432	Promotion Strategy	Advertising Publicity Personal_Sales Sales_Promos	44
7704092391	Push vs pull	Promotional Positioning	45