AP Government: The Mass Media Flashcards

5053103987	mass media	forms of communication, such as newspapers and radio, that reach millions of people.	0
5053103988	gatekeepers	people or corporations who control access to information	1
5053103989	media events	events that are purposely staged for the media and that are significant just because the media are there	2
5053103990	yellow journalism	journalism that exploits, distorts, or exaggerates the news to create sensations and attract readers	3
5053103992	on the record	information provided to a journalist that can be released and attributed by name to the source	4
5053103993	off the record	information provided to a journalist that will not be released to the public	5
5053103994	on background	information provided to a journalist that will not be attributed to a named source	6
5053103995	on deep background	the information can be used but without attribution. The source does not want to be identified in any way, even on condition of anonymity.	7
5053103997	equal time rule	FCC rule requiring media stations to offer advertising time to all candidates if they offer it to one candidate.	8
5053103998	press release	a document offering an official comment or position.	9
5053103999	press briefing	a relatively restricted session between a press secretary or aide and the press	10
5053104000	press conference	an unrestricted session between an elected official and the press	11
5053104001	agenda setting	determining which public-policy questions will be debated or considered.	12
5053104002	framing	the way an issue is posed; how an issue is framed can significantly affect decisions and judgments. Ability of the media to influence public perception of issues by constructing the issue or discussion of a subject in a certain way	13
5053110738	horse-race journalism	the tendency of the media to cover campaigns by emphasizing how candidates stand in the polls instead of where they stand on the issues	14
5053115679	linkage institutions	institutions that connect citizens to the government (i.e. mass media, interest groups, political parties, elections)	15