ap Flashcards

13518279757	adversarial press	the tendency of the national media to be suspicious of officials and eager to reveal unflattering stories about them	0
13518282759	agenda setting	the process of forming a list of matters that police intend to address	1
13518290149	equal time rule	An FCC rule that if a broadcaster sells time to one candidate, it must sell equal time to other candidates.	2
13518300819	focus groups	small sample groups of people who are asked questions about candidates and issues in a discussion setting	3
13518312118	mass media	means of communication that reach the public (newspaper)	4
13518318214	news media	media that emphasizes the news (more about what happens in the united states and around the world)	5
13518331252	political editorializing rule	Regulation of the FCC providing a candidate with the right to respond if a broadcaster endorses the opposing candidate.	6
13518340151	selective perception	the process by which individuals perceive what they want in media message	7
13518352883	horserace journalism	the claim that the media is more interested in covering a campaign like a horserace focusing more on who is ahead rather than in-depth coverage of issues.	8
13518361620	sound bite	a radio or video clip of someone speaking	9
13518365994	trial ballon	Information leaked to the media to test public reaction to a possible policy	10