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Marginal Utility, Consumer Choice

revealed preference - finding preferences based on choices 

  • instead of making choices based on preferences
  • if consumer chooses more expensive basket over another, then chosen market basket is more preferred
  • creates a more defined indifference curve >> more rankings
  • changing budget lines >> more defined preference area

marginal utility (MU) - measures additional satisfaction from an additional unit of good 

  • generally diminishes as more good is consumed
    • ex. the 4th or 5th hamburgers aren't quite as satisfying as the 1st
  • same utility on all points of indifference curve
  • MU increase w/ 1 good >> MU decrease w/ other good
  • MUA/MUB = MRS = PA/PB
  • marginal utility is same for each good >> utility maximization (equal marginal principle)
  • UA / PA = UB / PB
    • PA/PB = UA/UB = MRS
    • now you can find the MRS even if price isn't given (or is a variable in your calculations instead of constant)

In buying goods x and y, a consumer has utility function U = 1.5x + 2y and an income of $60, where good x costs $2, and good y costs $3. Find the MRS and the amount of each the consumer would buy if he wanted to maximize his utility 

  • budget constraint >> I = Pxx + Pyy
    • 60 = 2x + 3y
  • MRS = Ux/Uy
    • Uy = 2
    • Ux = 1.5
    • MRS = 1.5/2 = 0.75
  • note that in this case, Px/Py = 2/3, different from the MRS
    • this indicates a corner solution, where the maximum amount possible of 1 good is consumed
  • consumer will buy 30 of good x
    • gives utility of 45
    • buying 20 of good y gives utility of 40
    • no other combination gives a higher utility

cost-of-living indexes - ratio of present cost to past cost 

  • accounts for inflation, price growth (ie CPI )
  • ideal cost-of-living index - cost of a given level of utility now compared to before
  • Lasapeyres index - amount of money needed to purchase past market basket now divided by cost before
    • deals w/ purchases as opposed to preferences
    • usually overstates true cost-of-living index
    • assumes that consumers don’t change consumption patterns
  • Paasche index - like Lasapeyres index, but deals w/ current market baskets (opposed to past)
    • will understate true cost-of-living index
    • assumes that consumers used current habits in the past
  • chain-weighted index - unlike fixed-weight index (Laspeyres/Paasche)
    • accounts for changes in quantities of goods
Subject: 
Economics [1]
Subject X2: 
Economics [1]

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