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Ch 1 AP Micro econ

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Subject: 
Economics
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Tags: 
economics
Economic theories
Marginal concepts
Microeconomics
Consumer theory
Marginalism
Marginal utility
Labour economics
Opportunity cost
macroeconomics

01 Limits, Alternatives, and Choices McGraw-Hill/Irwin Copyright ? 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Introduction Economics defined Economic wants exceed productive capacity A social science concerned with making optimal choices under conditions of scarcity LO1 1-* The Economic Perspective Scarcity and Choice Purposeful Behavior Marginal Analysis Resources are scarce Rational self-interest Marginal benefit Choices must be made Individuals and utility Marginal cost Opportunity cost Firms and profit Marginal means extra There?s no free lunch Desired outcomes MB and MC LO1 1-* Theories, Principles, and Models The scientific method Economic principles Generalizations Other-things-equal assumption Graphical expression Observe

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