Terms : Hide Images
| 4759407645 | Audience | The listener, viewer, or reader of a text. | 0 | |
| 4759407646 | Context | The circumstances, atmosphere, attitudes, and events surrounding a text. | 1 | |
| 4759407647 | Occasion | The time and place a speech is given or a piece is written. | 2 | |
| 4759407648 | Persona | Greek for "mask." The face or character that a speaker shows to his or her audience. | 3 | |
| 4759407649 | Purpose | The goal the speaker wants to achieve. | 4 | |
| 4759407650 | Rhetoric | "The faculty of observing in any given case the available means of persuasion." In other words, it is the art of finding ways of persuading an audience. | 5 | |
| 4759407651 | Rhetorical triangle | A diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text. | 6 | |
| 4759407652 | SOAPS | A mnemonic device that stands for Subject, Occasion, Audience, Purpose, and Speaker. It is a handy way to remember the various elements that make up the rhetorical situation. | 7 | |
| 4759407653 | Speaker | The person or group who creates a text. | 8 | |
| 4759407654 | Subject | The topic of a text. What the text is about. | 9 | |
| 4759407655 | Texts | While this term generally means the written word, in the humanities it has come to mean any cultural product that can be "read"— meaning not just consumed and comprehended, but investigated. This includes fiction, nonfiction, poetry, political cartoons, fine art, photography, performances, fashion, cultural trends, and much more. | 10 | |
| 4812012547 | Logos | Greek for "embodied thought." Speakers use this technique by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up. | 11 | |
| 4812012548 | Counterargument | An opposing argument to the one a writer is putting forward. | 12 | |
| 4812012549 | Concession | An acknowledgement that an opposing argument may be true or reasonable. | 13 | |
| 4812012550 | Refutation | A denial of the validity of an opposing argument. | 14 | |
| 4812012551 | Pathos | Greek for "suffering" or "experience." this technique plays on the audience's values, desires, and hopes or fears and prejudice. | 15 | |
| 4812012552 | Propagandistic | The spread of ideas and information to further a cause. In its negative sense, it's used for rumors, lies, disinformation, and scare tactics in order to damage or promote a cause. | 16 | |
| 4812012553 | Polemical | Greek for "hostile." An aggressive argument that tries to establish the superiority of one opinion over all the others. | 17 | |
| 4812012554 | Connotation | Meaning or associations that readers have with a word beyond its dictionary definition, or denotation. | 18 | |
| 4812012555 | Rhetorical appeals | Techniques used to persuade an audience by emphasizing what they find most important or compelling | 19 | |
| 4812012556 | Ethos | Greek for "character." Speakers appeal to this to demonstrate that they are credible and trustworthy to speak on a given topic. This is established by who you are and what you say. | 20 |
