Terms : Hide Images
| 7384373842 | Occasion | The time and place a speech is given or piece is written, etc. | 0 | |
| 7384373843 | Aristotelian triangle | A diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text | 1 | |
| 7384373848 | audience | the listener, viewer, or reader of a text | 2 | |
| 7384373863 | concession | an acknowledgement that the opposing argument may be true or reasonable | 3 | |
| 7384373866 | context | the circumstances, atmosphere, and events surrounding a text | 4 | |
| 7384373867 | counterargument | an opposing argument to the one a writer is putting forward | 5 | |
| 7384373878 | ethos | speakers or writers demonstrate this to show that they are credible and trustworthy to speak on a given topic | 6 | |
| 7384373898 | logos | speakers appeal to reason by offering clear, rational ideas and using specific details, examples, facts, statistics or expert testimony to back them up | 7 | |
| 7384373913 | pathos | speakers appeal to this to emotionally motivate their audience. | 8 | |
| 7384373915 | persona | the face or character that a speaker shows to his or her audience. | 9 | |
| 7384373917 | polemic | an aggressive argument that tries to establish the superiority of one opinion over all others; this generally does not concede that opposing arguments have any merit. | 10 | |
| 7384373920 | propaganda | the spread of ideas and information to further a cause. | 11 | |
| 7384373922 | purpose | the goal the speaker wants to achieve. | 12 | |
| 7384373930 | rhetoric | the faculty of observing in any given case the available means of peruasion; the art of finding ways of persuading an audience. | 13 | |
| 7384373931 | rhetorical appeals | techniques used to persuade an audience by emphasizing what they find most important or compelling. | 14 | |
| 7384373938 | speaker | the person or group who creates a text. | 15 | |
| 7384373941 | subject | the topic of a text. | 16 | |
| 7384373947 | text | any cultural product that can be read--meaning not just consumed and comprehended but also investigated. | 17 | |
| 7384373948 | refutation | after concession, denying the validity of all or party of the opponent's argument | 18 |
