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Integrated Marketing Campaign Notes

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MKTG 470: Quiz Review Reading One IMC The root problem that ?marketing? tries to solve AKA: to solve the lack of marker-buyer closeness IMC History 1930s & 40s: ?marketing efforts? was formalized inside many consumer product organizations so as to formalize internal approaches to 1950s: these efforts then came to be known as the 4Ps Sustained the ever-changing mkt place 1970s, 80s & 90s: mkt place moving from: maker-buyer to: buyer-seller Much more diffusion of info due to things such as the internet and www BUT Buyers have even further grown apart from their sellers NEED FOR IMC Beginning: goal was to integrate all the communication efforts a firm was sending out to prospective buyers

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