Motivation
Subject:
Psychology [1]
Tags:
motivation [14]
Chapter 12 notes ? Motivation ??12 Motivation: what energizes and directs behavior; nature push/drive/need and nurture incentive/pull/want -instinct, drive reduction, homeostasis, incentives, optimum arousal Maslow?s hierarchy of needs: fundamental needs (physiological and safety), psych and social needs (belongingness, love, self-esteem), self-actualization needs Hunger motivation: Keys experiment Physiological sources: Washburn experiment, brain -- lateral hypothalamus (LH) vs. ventromedial hypothalamus (VMH); insulin vs. glucose, orexin vs. leptin, ghrelin vs. PYY; set point, basal metabolic rate Psychological sources: when - Rozin exp. and Schacter exp.; sweet and salty genetic (plus neophobia, cravings); what: culture;