Grant Clay Period 3 10/5/08 AP Psychology Outline Chapter 7: Memory Red ? Definition Blue - Important Points Green - Important People & Contributions Memory Encoding ? Forming Memory Code. Storage ? Maintaining Encoded Information in Memory over Time. Retrieval ? Recovering Information from Memory Stores. Forgetting is due to deficiencies in any of 3 Processes in Memory. Encoding: Getting Information into Memory Attention ? Focusing Awareness on a narrowed range of Stimuli or Events. You need to pay attention to Information if you intend to remember it. Focusing your attention in 2 or more places at once causes large reduction in memory performance and motor performance. Levels of Processing