rising discontentment resulted as U.S. citizens came to detest Hoover, naming shantytowns ?Hoovervilles? and naming newspapers ?Hoover blankets? farmers began to rise up & protest in the election of 1932, Franklin D. Roosevelt (Democrat) was elected the New Deal programs were to serve the three R?s: relief for the people, recovery for business & economy, & reform of U.S. economic institutions The bread line ?Migrant Mother? The New Deal 1933-1939 The New Deal represented a new form of liberalism, the ideology of individual rights that had long shaped the character of US. society & politics. Now, ?social welfare? liberalism expanded individual rights by protecting citizens w/various social welfare programs. FDR takes office in March of 1933 20th Amendment was ratified in 1933