History Branches of psychology: Psychoanalytic: unconscious motives and experiences in early childhood govern personality and mental disorders (Freud, Jung, Adler) Behavioural: observes stimulus-response relationships (Skinner, Pavlov, John B. Watson) Humanistic: humans are unique from animals; focus on personal growth (Carl Rogers, Abraham Maslow) Cognitive: acquisition, storage, and processing of information Biological: behaviour is determined by biochemical processes and bodily structures Evolutionary: behaviour patterns evolve to solve adaptive problems; natural selection Applied psychology: solving everyday, practical problems Clinical psychology: diagnosis and treatment of psychological problems and disorders Research areas of psychology: