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Psychology: Frontiers and Applications

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Psychology
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PSYO 1012

Chapter 1 ? Psychology: The Science of Behaviour Psychology - The scientific study of behaviour and the factors that influence it. Taking into account Biological, Individual and Environmental factors. Basic and Applied Science ? Two types of research:o Basic research: Knowledge gained purely for its own sake. The goals are to describe how people behave and to identify factors that influence it. Research maybe carried out in lab or real world ? e.g. Robert Cave ? Jigsaw case study - showed how competition leads to hostility but could be reduced by making them dependent on each other.o Applied research: Knowledge gained to solve specific practical problems. Uses principles discovered via basic research to solve practical problems. Goals of Psychology

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