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Public Opinion

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Subject: 
US Gov and Politics
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Tags: 
public opinion
political science
Survey methodology
Statistics
Social Psychology
Crowd psychology
Opinion poll
Psychometrics
sampling
Political Socialization
September 11 attacks opinion polls
Social Issues
Politics

Public Opinion (how people feel about things) and the Media most Americans= general public- care about the political issues that affect their day-to-day lives directly issue public- focus on one political issue- based on voters activity on the issue Characteristics of Public Opinion Saliency- degree to which it is important to a person or group of people Intensity- how strong people feel about a particular issue Stability- how public opinion changes over time measured indirectly through elections and directly through public opinion polls Polls Measure Public Opinion method of random sampling- poll what people in an area think on a particular subject sampling error- how far off the poll results may be Where does Public Opinion Come From?

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