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Being Persuasive

Types of appeals  

  • Logical appeal (Logos)- using facts to prove a point
  • Emotional appeal (Ethos)- "striking a chord" with the audience
  • Personal appeal (Pathos)- showing the audience that you are honest and a good person

Types of audiences  

  • Supportive - these people already support your cause
  • Uncommitted - haven't made up their minds
  • Indifferent - don't care about whatever the subject is
  • Opposed - against your idea; just try to get a fair chance to speak with these people

Fallacies - errors in reasoning  

  • Hasty generalization
  • False premise
  • Circumstantial evidence
  • Mistaken causality
  • Playing the numbers
  • False analogy
  • Ignoring the question
  • Begging the question

Types of reasoning  

  • Induction - using specific examples to reach a general conclusion
  • Deduction - using a general rule to prove specific cases
  • Analogy - "this is to this as this is to this"
Subject: 
English
Subject X2: 
English

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