terms as defined in "Analysis, Argument, and Synthesis" by Brassil, Coker and Glover
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| the repetition of initial sounds in successive words | ||
| the use of repeated words at the beginnings of phrases, clauses and sentences | ||
| the juxtaposition of opposites, often in parallel structure | ||
| the order in which ideas are presented in a speech or essay | ||
| the proofs that are within the control of the speaker or writer | ||
| in the Toulmin scheme, support for the warrant; the unstated assumption behind the argument | ||
| a statement of a position; a stand or thesis | ||
| in the Toulmin scheme, the anticipation and addressing of counter-arguments | ||
| the arguments supporting the proposition; the evidence propping up the arguments | ||
| a statement that omits a premise that is understood by the audience; a shortened syllogism | ||
| the character or credibility of the speaker or writer | ||
| the introduction that gains the audience's attention | ||
| in the Toulmin scheme, the actual evidence in support of the reasons | ||
| exaggeration to achieve a heightened effect | ||
| the process of formulating and ordering ideas for speaking and writing | ||
| a figure of speech in which the actual meaning of the words is expressed as the literal opposite | ||
| the content of the written or spoken message | ||
| a comparison between unlike things | ||
| background information; the facts of the case | ||
| the emotional appeal to the audience by the speaker | ||
| the main headings or topics under which a topic will be discussed | ||
| a very long sentence that delays the predicate until the end, or both the subject and the predicate, until the end. (i.e. main clause with the main verb) | ||
| conclusion; summary of arguments, calling for a specific response and making a final emotional appeal | ||
| the main idea or thesis | ||
| in the Toulmin scheme, a limit on the claim | ||
| in the Toulmin scheme, supports for the claim | ||
| the counter-arguments | ||
| background or situation to which a persuasive message is addressed | ||
| traditionally, a figure representing the writer, audience and message as the three points of the triangle; in the modern version a figure consisting of five elements; writer, audience message, purpose, and rhetorical context. | ||
| a modern method of argumentation that tries to find mutually agreeable solutions to problems by seeking common ground, building trust, and reducing threat | ||
| a method for close reading and rhetorical analysis of a text, using summary of the content of the text (what the text says) and description of the construction, organization , and form of the text 9what the text does) | ||
| the way in which the writer or speaker expresses ideas | ||
| a chain of logical reasoning moving from general, universal principles to specific instances | ||
| a model of informal logic commonly used in argumentation | ||
| the incorporation of visual elements (such as photographs, charts, or web sites) into an argument, and the rhetorical impact of those images on an audience | ||
| in the Toulmin scheme, the unstated assumption behind the argument |
