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AP Econ Unit 1 Flashcards

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10560183666EconomicsThe study of choices made in response to incentives created by unlimited wants and limited resources.0
10560183667ScarcityThe basic problem of economics; not enough resources to meet all the wants so we must choose.1
10560183668Trade-offsAll of the possible options you have when you make a choice.2
10560183669Opportunity CostThe next best alternative to a choice. The last thing given up or the choice that you would have made if the option you picked wasn't available.3
10560183670IncentivesNatural or man-made consequences that influence a choice.4
10560183671Perverse IncentiveAn incentive that backfires and causes the decision maker to do the opposite of what you wanted5
10560183672UtilityThe enjoyment, usefulness or satisfaction that you get when you consume something.6
10560183673Utility MaximizationThe idea that consumers will use their resources to get the most utility possible. The biggest ratio of marginal benefit to marginal cost. The most utility per dollar. The most bang for their buck.7
10560183674MarginalAdditional or next.8
10560183675Marginal UtilityThe additional satisfaction or usefulness that comes when you consume one more unit of something.9
10560183676Marginal Cost/BenefitThe additional cost/benefit that results from a choice.10
10560183677Marginal AnalysisConsumers weigh the gain from the next item consumed (the marginal benefit) against its opportunity cost (marginal cost) and choose the option that gives more benefit than cost.11
10560183678EquilibriumWhen two things are in balance. When the marginal cost equals the marginal benefit. When the marginal utility per dollar of good A equals the marginal utility per dollar of good B.12
10560183679Marginal Utility per DollarThe extra happiness or satisfaction that comes from consuming something, divided by the price of the thing.13
10560183680Diminishing Marginal UtilityThe more you consume of anything the less utility you get from additional consumption.14
10560183681Utility Maximizing RulePeople consume goods and services so that the marginal utility per dollar of everything they consume should be in equilibrium. If anything has a higher marginal utility per dollar, consumers will buy more of it until diminishing marginal utility brings it back into equilibrium.15
10560183684MicroeconomicsThe study of choices made by SMALL units of analysis: individual consumers, firms and markets.16
10560183685MacroeconomicsThe study of choices made by LARGE units of analysis: the economy of an entire country and the response of the government.17
10560183686Factors of ProductionThe four categories of resources that are used to produce goods and services: land, labor, capital and entrepreneurship.18
10560183687LandThe natural and physical resources used to produce something. The resources that come from the earth and are used up in the production of something.19
10560183688LaborPhysical work done by humans.20
10560183689Human CapitalThe training or experience that makes a workers labor more valuable.21
10560183690Physical CapitalThe tools, equipment or machinery that makes labor more productive. These things used over and over again in the production process.22
10560183691EntrepreneurshipTaking a risk to start a new business by bringing the other factors of production together to gain profit.23

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