Terms : Hide Images
| 4831239360 | Audience | the listener, viewer, or reader of a text. Most texts are likely to have multiple of these | 0 | |
| 4831242600 | Concession | an acknowledgement that an opposing argument may be true or reasonable. | 1 | |
| 4831244723 | Connotation | meanings or a associations with a word beyond its definition. | 2 | |
| 4831247725 | Context | the circumstances, atmosphere, attitudes, and events surrounding a text. | 3 | |
| 4831249292 | Counterargument | an opposing argument | 4 | |
| 4831251404 | Ethos (ee-thos) | Greek word for "character"; appeal to credibility | 5 | |
| 4831252729 | Logos (lo-gas) | Greek word for "embodied thought"; appeal to logic | 6 | |
| 4831258130 | Occasion | the time and place a speech is given or a piece is written | 7 | |
| 4831259977 | Pathos (pay-thos) | Greek word for "suffering" or "experience"; appeal to emotion | 8 | |
| 4831261542 | Persona | Greek word for "mask"; face or character a speaker shows to his or her audience. | 9 | |
| 4831265681 | Polemic | Greek word for "hostile"; aggressive argument that attempts to establish superiority | 10 | |
| 4831268993 | Propaganda | spread of information and ideas to further a cause | 11 | |
| 4831270361 | Purpose | the goal the speaker wishes to achieve | 12 | |
| 4831271587 | Refutation | a denial of the validity of a counterargument | 13 | |
| 4831272812 | Rhetoric | art of persuasion | 14 | |
| 4831273735 | Rhetorical Appeals | logos, pathos, ethos | 15 | |
| 4831275376 | Rhetorical Triangle | a diagram representing the relationship between the speaker, audience, and subject | 16 | |
| 4831277496 | SOAPS | Subject, Occasion, Audience, Purpose, Speaker | 17 | |
| 4831279148 | Speaker | the person or group who creates a text | 18 | |
| 4831280015 | Subject | the topic of the text | 19 |
