Terms : Hide Images
| 7433443973 | Audience | The listener, viewer, or reader of a text. Most texts have multiples audiences. | 0 | |
| 7433470067 | Concession | An acknowledgement that an opposing argument may be true or reasonable. In an argument an concession is accompanied by a refutation challenging the validity of the opposing argument | 1 | |
| 7433525971 | Connotation | meaning or associations that readers have with a word beyond its definition. Usually pos or neg & can affect the authors tone | 2 | |
| 7433562713 | Context | the circumstances, atmosphere, attitudes, and events surrounding a text. | 3 | |
| 7433582247 | counterargument | an opposing argument to the one a writer is putting forward. rather than ignoring a counterargument a writer will address it through concession and refutation | 4 | |
| 7433617719 | ethos | greek for "character". speakers appeal to ethos to demonstrate that they are credible to speak on a given topic. Ethos is established by both who you are and what you say. | 5 | |
| 7433645434 | Logos | Greek for "embodied" thought" speakers appeal to logos or reason by offering clear rational ideas & using specific details, examples, facts, statistics or expert testimony to back them up. | 6 | |
| 7433803028 | occasion | the time & place a speech is given or a piece is written | 7 | |
| 7433809542 | pathos | greek for suffering or experience. speakers appeal to pathos to emotionally motivate their audience. plays on audiences values, desires, and hopes | 8 | |
| 7433834199 | persona | greek for mask. the face or character that a speaker shows to his or her audience | 9 | |
| 7433860618 | polemic | greek for hostile. an aggressive argument that tries to establish the superiority of one opinion over all others. polemics don't concede that opposing opinions have any merit. | 10 | |
| 7433911527 | propaganda | the spread of ideas and info to further a cause. in its negative sense, propaganda is the use of rumors, lies,disinformation and scare tactics in order to damage or promote a cause | 11 | |
| 7433938666 | purpose | the goal the speaker wants to achieve | 12 | |
| 7433980325 | refutation | a denial of the validity of an opposing argument. in order to sound reasonable, refutations often follow a concession that acknowledges that an opposing argument may be true or or reasonable | 13 | |
| 7434029461 | rhetoric | the faculty of observing in any given case the available means of persuasion. its the art of finding ways to persuade an audience | 14 | |
| 7434071789 | rhetorical appelas | rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. 3 major appeals are to ethos(character), logos (reason), pathos (emotion) | 15 | |
| 7434140999 | rhetorical triangle | a diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text | 16 | |
| 7434157386 | SOAPS | a mnemonic device that stands for occasion, audience, purpose, speaker | 17 | |
| 7434245244 | speaker | the person or group who creates a text. | 18 | |
| 7434245245 | subject | the topic of a text. what the text is about | 19 | |
| 7434246981 | text | generally means the written word in the humanities it has come to mean any cultural product that can be read not just consumed and comprehended but investigated. includes fiction, nonfiction, poetry, political cartoons,fine art, photography, performances, fashion, cultural trends and much more | 20 |
