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6610315282Social contexthow someone reacts to something depending on their immediate social or physical environment.0
6610316227Situationismtheory that places emphasis on external and situational factors in personality and behavior.1
6610317876Dispositionismbelief that people's actions are conditioned by some internal factor, such as beliefs, values, personality traits, or abilities, rather than the situation they find themselves in2
6610331266Social rolethe pattern behavior that is expected of a person who is on a particular social position.3
6610339917Scriptseries of behaviors, actions, and consequences that are expected in a particular situation or environment4
6610341308Norms of reciprocityassumption that if someone does something for a person, that person should do something for the other in return5
6610342575Normunwritten but understood rules of a society or culture for the behaviors that are considered acceptable and expected6
6610344306Asch effectA form of conformity in which a group majority influences individual judgments.7
6610345286Conformitychanging one's behavior to match those of other people or a group standard8
6610346992Reward theory of attractionA social-learning view that says we like best those who give us maximum rewards at minimum cost9
6610359332Cognitive dissonancesense of discomfort or distress that occurs when a person's behavior does not correspond to that person's attitude.10
6610362156Fundamental attribution errorthe tendency to overestimate the influence of internal factors in determining the behavior of another person (the actor), to underestimate the situation and to overestimate the personal disposition.11
6610364453Self-serving biaspeople's tendency to attribute positive outcomes to personal factors, but attribute negative outcomes to external factors12
6610365058Prejudicenegative attitude13
6610365995Social loafingtendency for people in a group to put less effort into the task when the effort is pooled (when they are all supposed to work on the task) compared to when they are all responsible for their own contributions14
6610368089Groupthink-When people place more importance on maintaining a group cohesiveness than on assessing the facts of the problem with which the groups is concerned15
6610370105door in the face techniqueasking for a large commitment and being refused and then asking for a smaller commitment16
6610374430foot in the door techniqueasking for a small commitment and, after gaining compliance,asking for a bigger commitment17
6610378012social facilitationthe tendency for the presence of other people to have a positive impact on the performance of an easy task18
6610381160central route processingtype of information processing that involves attending to the content of the message itself19
6610383047peripheral route processinginvolves attending to factors not involved in the message, such as the appearance of the source of the message, the length of the message, and other noncontent factors20
6610394514Diffusion of respondsibilityoccurring when a person fails to take responsibility for actions or for inactions because of the presence of other people who are seen to share the responsibility21
6615138943Discriminationtreating people differently because of prejudice toward the social group to which they belong22
6615144896Expectancy value theoriesincentive theories that assume the actions of humans cannot be predicted or fully understood without understanding the beliefs, values, and the importance that a person attaches to those beliefs and values at given moment in time23
6615162290Group polarizationthe strengthening of shared beliefs through discussion24
6615182271bystander effectreferring to the effect that the presence of other people has on the decision to help or not help, with help becoming less likely as the number of bystanders increases25

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