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5089441955Public OpinionWhat the public thinks about a particual,r issue or set of issies at any point in time0
5089441956Public Opinion PollsInterviews or surveys sith samples of citizens that are used to estimate the feelings and beleifes of the entire population1
5089441957Straw PollUnscientific survey used to gauge public opinion on a variety of issues and poicies2
5089441958SampleA subset of the whole population selected to be questioned for the purposes of prediction or gauging opinion3
5089441959Push PollsPolls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate4
5089441960PopulationThe entire group of people whose attitudes a researcher wishes to measure5
5089441961Random SamplingA method of poll selection that gives each person in a group the same chance of being selected6
5089441962Stratified SamplingA variation of random sampling; the population is divided into subgroups and weighted based on demographic characteristics of the national population7
5089441963Tracking PollsContinuous surveys that enable a campaign or news organization to chart a candidate's daily rise or fall I support8
5089441964Exit PollsPolls conducted as voters leave selected polling places on Election Day9
5089441965Margin of ErrorA measure of the accuracy of a public opinion poll10
5089441966Political SocializationThe process through which individuals acquire their political beliefs and values11

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