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AP Government - Chapter 7 Flashcards

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6682624919high-tech politicsa politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology0
6682624920mass mediatelevision, radio, newspapers, magazines, the Internet, and other means of popular communication1
6682624921media eventsevents purposely staged for the media that nonetheless look spontaneous. In keeping with politics as theater, media events can be staged by individuals, groups, and government officials, especially presidents. *effective communication through media is key to political success*2
6682624922press conferencemeetings of public officials with reporters3
6682624923investigative journalismthe use of in-depth reporting to unearth scandals, scams, and schemes, at times putting reporters in adversarial relationships with political leaders4
6682624924print medianewspapers and magazines5
6682624925broadcast mediatelevision and radio6
6682624926narrowcastingmedia programming on cable TV or the internet that is focused on one topic and aimed at a particular audience. (Ex: MTV, ESPN, C-SPAN)7
6682624927chainsnewspapers published by massive media conglomerates that account for over four-fifths of the nation's daily newspaper circulation. (often control broadcast media)8
6682624928beatsspecific locations from which news frequently emanates, such as Congress or the White House. Most reporters work at a particular beat, thereby becoming specialists on what goes on at that location9
6682624929trial balloonsan intentional news leak for the purpose of assessing political reaction10
6682624930sound bitesshort video clips of approximately 10 seconds. (typically they are all that is shown from a politician's speech on the nightly television news)11
6682624931talking heada shot of a person's face talking directly to the camera (the media rarely shows a politician talking one on one with someone, it's not appealing to the audience)12
6682624932policy agendathe issues that attract the serious attention of public officials and other people actively involved in politics at the time13
6682624933policy entrepreneurspeople who invest their political "capital" in an issue14
6682624934Richard Nixonthose who listened to the 1960 presidential debate thought _____ had won15
6682624935Lyndon Johnsonpresident who used the media to convince the American people that they were winning the Vietnam War16
6682624936John Kennedythose who watched the 1960 presidential debate thought _______ had won17
6682624939key linkage institutionThe media can be seen as a ___ _______ ___________ between the people and the government.18

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