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AP GOVERNMENT Chapter 7 Mass Media Flashcards

Chapter 7 of GOVERNMENT IN AMERICA

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672321285beatsspecific locations from which news frequently emanates, such as the White House or Supreme Court0
672321286chainsnewspapers published by massive media conglomerates; accounts for 75% of nation's national newspaper circulation1
672321287CNNpioneered 24 hour news coverage2
672321288effects of media1. influences criteria by which public evaluates political leaders 2.influences what Americans see as "news" 3.influences the importance that people attach to problems3
672321289FCCFederal Communications Commission; established in 1934 to issue licenses to and provides oversight for operating radio, TV, phone, cable, satellite4
672321290Franklin D. Rooseveltdeveloped a strong relationship with the press; used "fireside chats" to directly address the public; first president to manipulate media politics5
672321291high tech politicsa political environment in which the behavior of citizens and policy makers and the political agenda itself are increasingly shaped by technology6
672321292investigative journalismthe use of in-depth reporting to unearth scandals, scam, etc. which at times puts the reporters in adversarial relationships with political leaders.7
672386774mass mediaTV, radio, newspapers, magazine, internet, and other means of popular communication.8
672386775media biasreporters twice as likely to identify themselves as liberal compared to general public9
672386776media eventseventst that sometimes look spontaneous but are stated for the media (especially by presidents)10
672386777narrowcastingmedia programming on cable TV or the internet that is focused on one topic and aimed at a particular audience.11
672386778New York Timesnewspaper of record for the nation12
672386779policy entrepreneurspeople who invest their political "capital" on an issues; person could be in or out of government, in elected or appointed position, or in an interest group or research organization13
672386780press conferencemeetings of public officials with reporters14
672386781profitthe bottom line that shapes how mass media and journalists will define the news and how they present it15
672386783sound bitesshort video clips of approximately 15 seconds; typically all that is shown from a politician's speech or activities on the nightly news16
672386784TV ads60% of spending is focused here; 2/3 of it negative17
672386785talking headshot of a person's face talking directly to camera; visually unappealing to most viewers; AP kids say it is a boring approach18
672386786trial balloonsintentional news leak for the purpose of assessing the political reaction to it19
672386787yellow journalismstyle of reporting that focused on violence, corruption, wars, gossip20
672386788Watergate and Vietnamended the "cozy" relationship once enjoyed between the press and the presidency21
672386789cynicismprevailing attitude of the press towards government22
1823583739Washington Postgenerally regarded as top news publication for national politics23
1823587905Ronald Reaganbest use of mass media since FDR; used Hollywood background to his advantage24
1823587906LBJ and Nixonpresidents with the most adversarial relationship with press25
1823592889broadcast televisionTV and radio NOT accessed through cable or internet; generally the top source of news for most Americans; considered most believable by most Americans26

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