Terms : Hide Images
| 7290848478 | Agenda setting | Determining which public policy questions will be debated or considered. | 0 | |
| 7290848479 | Consensus | General agreement among the citizenry on an issue. | 1 | |
| 7290848480 | Divisive opinion | Public opinion that is polarized between two quite different positions. | 2 | |
| 7290848481 | Gender gap | The difference between the percentage of women who vote for a particular candidate and the percentage of men who vote for the candidate. | 3 | |
| 7290848482 | Generational effect | A long-lasting effect of the events of a particular time on the political opinions of those who came of political age at that time. | 4 | |
| 7290848483 | Life cycle effect | Concept that people change as they grow older because of age-specific experiences and thus are likely to hold age-specific attitudes. | 5 | |
| 7290848484 | Managed news | Information generated and distributed by the government in such a way as to give government interests priority over candor. | 6 | |
| 7290848485 | Media | Channels of mass communication. | 7 | |
| 7290848486 | Nonopinion | The lack of an opinion on an issue or policy among the majority. | 8 | |
| 7290848487 | Opinion leaders | People who are able to influence the opinions of others because of position, expertise, or personality. | 9 | |
| 7290848488 | Opinion poll | A method of systematically questioning a small, selected sample of respondents who are deemed representative of the total population. | 10 | |
| 7290848489 | Peer group | Groups consisting of members sharing common social characteristics. These groups play an important part in the socialization process, helping to shape attitudes and beliefs. | 11 | |
| 7290848490 | Political socialization | The process by which people acquire political beliefs and attitudes. | 12 | |
| 7290848491 | Political trust | The degree to which individuals express trust in the government and political institutions, usually measured through a specific series of survey questions. | 13 | |
| 7290848492 | Public opinion | The aggregate of individual attitudes or beliefs shared by some portion of the adult population. | 14 | |
| 7290848493 | Sampling error | The difference between a sample's results and the true result if the entire population had been interviewed. | 15 | |
| 7290848494 | Socioeconomic status | The value assigned to a person due to occupation or income. An upper-class person, for example, has high socioeconomic status. | 16 |
