Terms : Hide Images
| 10910074121 | Audience | The listener, viewer, or reader of a text. Most texts are likely to have multiple audiences. | 0 | |
| 10909676093 | Occasion | The time and place a speech is given or a piece is written. | 1 | |
| 10909676094 | Context | The circumstances, atmosphere, attitudes, and events surrounding a text. | 2 | |
| 10909681801 | Purpose | The goal the speaker wants to achieve. | 3 | |
| 10909694203 | Rhetorical triangle | A diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text. | 4 | |
| 10909699516 | Aristotelian triangle (Aristotle's rhetorical triangle) |  | 5 | |
| 10909699517 | Speaker | The person or group who creates a text. This might be a politician who delivers a speech, a commentator who writes and article, an artist who draws a political cartoon, or even a company that commissions an advertisement. | 6 | |
| 10910177805 | Persona | Greek for "mask." The face or character that a speaker shows to his or her audience. | 7 | |
| 10910177806 | Subject | The topic of a text. What the text is about. | 8 | |
| 10910187229 | SOAPSTone | Subject, Occasion, Audience, Purpose, Speaker, Tone | 9 | |
| 10910215872 | Rhetorical appeals | Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. The three major appeals are to ethos (character), logos (reason), and pathos (emotion). | 10 | |
| 10910215873 | Ethos | Greek for "character." Speakers appeal to ethos to demonstrate that they are credible and trustworthy to speak on a given topic. Ethos is established by both who you are and what you say. | 11 | |
| 10910219910 | Logos | Greek for "embodied thought." Speakers appeal to logos, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up. | 12 | |
| 10910222397 | Pathos | Greek for "suffering" or "experience." Speakers appeal to pathos to emotionally motivate their audience. More specific appeals to pathos might play on the audience's values, desires, and hopes, on the one hand, or fears and prejudices, on the other. | 13 | |
| 10916421785 | Concession | An acknowledgment that an opposing argument may be true or reasonable. In a strong argument, a concession is usually accompanied by a refutation challenging the validity of the opposing argument. | 14 | |
| 10916431306 | Refutation | A denial of the validity of an opposing argument | 15 |
