Terms : Hide Images
| 2837951036 | audience | One's listener or readership; those to whom text is addressed | 0 | |
| 2837953619 | concession | An argumentative strategy by which a speaker or writer acknowledges the validity of an opponent's point | 1 | |
| 2837955416 | connotation | An implied meaning of a word | 2 | |
| 2837957686 | context | Words, events, or circumstances that help determine meaning | 3 | |
| 2837958412 | counterargument | An opposing argument to the one a writer is putting forward | 4 | |
| 2837961896 | ethos | An appeal to an audience's sense of morality/trust; Achieved by projecting an image of credibility which supports the speaker's position | 5 | |
| 2837963275 | logos | An appeal based on logic or reason | 6 | |
| 2837965592 | occasion | The time and place a speech is given or a piece is written | 7 | |
| 2837967025 | pathos | An appeal to emotion | 8 | |
| 2837968863 | persona | The face or character that a speaker shows to his/her audience | 9 | |
| 2837971536 | polemic | Controversial argument, esp. one attacking a specific idea | 10 | |
| 2837972905 | propaganda | Ideas spread to influence public opinion for or against a cause. | 11 | |
| 2837973586 | purpose | One's intention or objective in a speech or piece of writing. | 12 | |
| 2837974183 | refutation | a denial of the validity of an opposing argument | 13 | |
| 2837975086 | rhetoric | The art of using language effectively and persuasively | 14 | |
| 2837975721 | rhetorical appeals | Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. The three major appeals are to ethos (character), logos (reason), and pathos (emotion) | 15 | |
| 2837976707 | rhetorical triangle | A diagram that represents a rhetorical situation as the relationship among the speaker, the subject, and the audience (see Aristotelian triangle) | 16 | |
| 2837977683 | speaker | A term used for the author, speaker, or the person whose perspective (real or imagined) is being advanced in a text | 17 | |
| 2837979406 | subject | In rhetoric, the topic addressed in a piece of text | 18 | |
| 2837980130 | text | Any cultural product that can be "read", meaning consumed, comprehended, and investigated. Fiction, Nonfiction, poetry, speeches, fine art, cartoons, cultural trends, performances, etc | 19 | |
| 2837984858 | tone | Attitudes and presuppositions of the author that are revealed by their linguistic choices (diction, syntax, rhetorical devices) | 20 |
