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| 7543953893 | canons | ways to understand how we read & write 5 traditional rhetorical concepts: - invention - arrangement - style - memory - delivery | 0 | |
| 7543958638 | heuristic devices | points of reference to return to regularly & systematically while analyzing texts & writing compositions | 1 | |
| 7543962345 | invention | for generating good material; helps make things clear, forceful, convincing; taking an inventory of your experiences, ideas, observations, and reading background | 2 | |
| 7543964455 | arrangement, style, & delivery | for transmitting material; helps organize work to be understandable | 3 | |
| 7543965567 | memories | for generating good material; tapping into audience's memories & cultural associations; helps clarify ideas/arguments | 4 | |
| 7543972487 | systematic invention | clearly defined | 5 | |
| 7543972841 | intuitive invention | open & spontaneous | 6 | |
| 7543973622 | The Journalist's Questions | good for understanding while reading & generating ideas while writing Who? What? When? Where? Why? How? | 7 | |
| 7543975907 | dramatistic pentad | helps to see & understand relationships & analyze human behavior Act: What? Scene: When & where? Agent: Who? Agency: How? Purpose: Why? | 8 | |
| 7543980516 | ratio | elements in relationships; how parts of the dramatistic pentad relate to the Act | 9 | |
| 7543984867 | casuistries | little mental games played when analyzing or planning writing | 10 | |
| 7543986210 | argument | a carefully constructed & well-supported representation of how a writer sees an issue, problem, or subject; all writing represents one | 11 | |
| 7543990875 | enthymeme | rhetorical concept involved in the invention of ideas; an implicit argument, a type of syllogistic reasoning | 12 | |
| 7543994922 | syllogism | logical reasoning from beliefs & statements | 13 | |
| 7543995810 | major premise | an undeniable generalization about the world (Humans are mortal.) | 14 | |
| 7543996774 | minor premise | a particular statement under a general category (Socrates is a human.) | 15 | |
| 7543997640 | conclusion | the statement following the major & minor premises (Socrates is mortal.) | 16 | |
| 7544003511 | begging of the question (petitio principii) | when the audience questions an unstated assumption | 17 | |
| 7544006999 | topic | the places a writer might go to discover strategies & methods for developing ideas; related to modes; each is a place writers can use specific patterns of reasoning to generate ideas & evidence | 18 | |
| 7544010274 | common topics | definition division comparison & contrast relationships circumstances testimony | 19 | |
| 7544014811 | definition | making material by defining key terms, showing the classes they belong to, & the features that distinguish each one from the others in its class | 20 | |
| 7544016378 | division | dividing some/all of subject matter into parts | 21 | |
| 7544020236 | comparison & contrast | make similarities or differences about parts of the subject matter | 22 | |
| 7544023667 | relationships | make material showing different kinds of relationships b/w parts of the subject | 23 | |
| 7544024859 | circumstances | the basic topics: possible & impossible, past fact, future fact, greater & less | 24 | |
| 7544026983 | testimony | make material by investigating what authorities/experts on the subject say about it | 25 | |
| 7544029241 | freewriting | writing nonstop for a set period of time about anything that comes to mind while thinking about subject matter | 26 | |
| 7544030177 | keeping a journal | to record observations, thoughts, & responses to reading | 27 | |
| 7544031080 | conversations | talking to people to make material | 28 | |
| 7544032420 | memory | how much knowledge, information, & data a writer can access & use judiciously | 29 | |
| 7544033901 | cultural memory | what a writer knows about history, art, science, lit, etc.; used to tap into beliefs, assumptions, ideas, & to establish rapport, build arguments, & develop a persona; connected to cultural bias | 30 | |
| 7544039315 | cultural bias | when the audience and what can/cannot be assumed is not considered | 31 |
