Terms : Hide Images
| 4763523440 | Audience | the listener, viewer or read of a text | 0 | |
| 4763523441 | Concession | an acknowledgment that an opposing argument may be true or reasonable | 1 | |
| 4763523442 | Ethos | Greek for "character". Speakers appeal to ethos to demonstrate that they are credible and trustworthy to speak on a given topic. Ethos is established by both who you are and what you say. | 2 | |
| 4763523443 | Logos | Speakers appeal to logos, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics or expert testimony to back them up. | 3 | |
| 4763523444 | Occasion | the time and place a speech is given or a piece is written | 4 | |
| 4763523445 | Pathos | speakers appeal to pathos to emotionally motivate their audience. More specific appeals to pathos might play on the audience's values, desires, and hopes OR fears and prejudices. | 5 | |
| 4763523446 | Persona | the face or character that a speaker shows to his audience | 6 | |
| 4763523447 | Purpose | the goal the speaker wants to achieve | 7 | |
| 4763523448 | Refutation | a denial of the validity of an opposing argument. In order to sound reasonable, refutation often follow a concession that acknowledges that an opposing argument may be true or reasonable | 8 | |
| 4763523449 | Rhetoric | "the faculty of observing in any given case the available means of persuasion". The art of finding ways to persuade an audience | 9 | |
| 4763523450 | Rhetorical appeals | rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling | 10 | |
| 4763523451 | The three major appeals | ethos (character), logos (reason), pathos (emotion) | 11 | |
| 4763523452 | Rhetorical triangle (or Aristotelian triangle) | a diagram that illustrates the interrelationship among the speaker, audience and subject in a text | 12 | |
| 4763523453 | SOAPS | subject, occasion, audience, purpose, speaker | 13 | |
| 4763523454 | Speaker | person or group who creates the text | 14 | |
| 4763523455 | Subject | the topic of a text, what the text is about | 15 | |
| 4763523456 | Text | any product that can be "read" | 16 |
