Terms : Hide Images
| 5235644060 | Audience | The Listener , Viewer , Or Reader Of A Text . | 0 | |
| 5235644061 | Concession | An Acknowledgment That An Opposing Argument May Be True Or Reasonable. | 1 | |
| 5235644062 | Connotation | Meanings Or Associations That Readers Have With A Word Beyond Its Dictionary Definition, Or Denotation | 2 | |
| 5235644063 | Context | The Circumstances, Atmosphere , Attitudes , And Events Surrounding A Text . | 3 | |
| 5236443261 | Counterargument | An Opposing Argument To The One A Writer Is Putting Forward . Rather Than Ignoring A Counterarugment , A Strong Writer Will Usually Address It Through The Process If Concession And Refutation | 4 | |
| 5236443262 | Ethos | Speakers Appeal To Ethos To Demonstrate That They Are Credible And Trustworthy To Speak On A Given Topic | 5 | |
| 5236443263 | Logos | Speakers Appeal To Logos , Or Reason , By Offering Clear , Rational Ideas And Using Details , Example , Facts , Statistics , Or Expert Testimony To Back Them Up | 6 | |
| 5236443264 | Occasion | The Time And Placs A Speech Is Given Or A Piece Is Written | 7 | |
| 5236443265 | Pathos | Speakers Appeal To Pathos To Emotionally Motivate Their Audience | 8 | |
| 5236443266 | Persona | The Face Or Character That A Speaker Shows To His Or Her Audience | 9 | |
| 5236443267 | Polemic | An Aggressive Argument That Tries To Establish The Superiority Of One Opinion Over All Other | 10 | |
| 5236443268 | Propaganda | The Spread Of Ideas And Information To Further A Cause. In Its Negative Sense , Propaganda Is The Use If Rumors , Lies , Disinformation, And Scare Tactics In Order To Damage Or Promote A Cause | 11 | |
| 5236443269 | Purpose | The Goal The Speaker Wants To Achieve | 12 | |
| 5236443270 | Refutation | A Denial Of The Validity Of An Opposing Argument . In Order To Sound Reasonable , Refutations Often Follow A Concession That Acknowledges That An Opposing Argument May Be True Or Reasonable | 13 | |
| 5236443271 | Rhetoric | The Art Of Finding Ways To Persuade An Audience | 14 | |
| 5238251858 | Rhetoric Appeals | Used To Persuade An Audience By Emphasizing What They Find Most Important Or Compelling | 15 | |
| 5238251859 | Rhetorical Triangle | A Diagram That Illustrates The Interrelationship Among The Speaker , Audience, And Subject In Determining A Text. | 16 | |
| 5238251860 | SOAPS | A Mnemonic Device That Stands For Subject , Occasion , Audience, Purpose , And Speaker . | 17 | |
| 5238251861 | Speaker | The Person Or Group Who Creates A Text | 18 | |
| 5238251862 | Subject | The Topic Of A Text | 19 | |
| 5238251863 | Text | While This Term Generally Means The Written Word , In The Humanities It Has Come To Mean Any Cultural Product That Can Be "Read" | 20 |
