| 5091009522 | Occasion | The time and place a speech is given or a piece is written | 0 | |
| 5091009523 | Pathos | Speakers appeal to pathos to emotionally motivate their audience. More specific appeal might play on audiences values, desires, and hope, on the other hand, or fears and prejudices, on the other | 1 | |
| 5091009524 | Persona | Greek for mask. The face or character that a speaker shoes to his or her character | 2 | |
| 5091009525 | Polemic | Greek for hostile. An aggressive argument that tries to establish the superiority of one opinion over all others. Polemics generally do not concede that opposing opinions have any merit. | 3 | |
| 5091009526 | Propaganda | The spread of ideas and information to further a cause. In its negative sense, propaganda is the use of rumors, lies, disinformation and scare tactics in order to damage or promote a cause | 4 | |
| 5091009527 | Purpose | The goal the speaker want to achieve | 5 | |
| 5091009528 | Refutation | A denial of the validity of an opposing argument. In order to sound reasonable, refutation often follow a concession that acknowledges that an opposing argument may be true or reasonable. | 6 | |
| 5091009529 | Rhetoric | As Aristotle define the term " the faculty of observing in any given case the available means of persuasion. in other work it is the art of finding ways to persuade an audience | 7 | |
| 5091009530 | Rhetorical appeals | Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. | 8 | |
| 5091009531 | Rhetorical triangle | An diagram that illustrates the interrelationship among the speaker audience and subject determining a text | 9 | |
| 5091009532 | SOAPS | A mnemonic device that stands for subject, occasion, audience, purpose, and speaker. It is a handy way to remember the various elements that make up the rhetorical situation | 10 | |
| 5091009533 | Audience | The listener, viewer, or reader of a text. Most texts are likely to have multiple audiences | 11 | |
| 5091009534 | Concession | An acknowledgment that an opposing argument may be true or reasonable. In a strong argument, a concession is usually accompanied by a refutation challenging the validity of the opposing argument. | 12 | |
| 5091009535 | Connotation | Meanings or associations that reader have with a work beyond I st dictionary definition or denotation. Connotations are usually positive or negative and can affect the author's tone. | 13 | |
| 5091009536 | Context | The circumstances, atmosphere, attitude, and events surrounding a text | 14 | |
| 5091009537 | Counterargument | An opposing argument to the one a writer is putting forward. Rather than ignoring a counterargument, a strong writer will usually address it through the process of concession and refutation. | 15 | |
| 5091009538 | Ethos | Great for character. Speakers appeal to ethos demonstrate that they are both credible and trustworthy to speak on a given topic. Ethos is established by both who you are and what you say. | 16 | |
| 5091009539 | Logos | Greek for embodied thought. Speakers appeal to logos or reason by offering clear, rational ideas and using specific details, examples, facts statistic or expert testimony to back them up | 17 |
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