Terms : Hide Images
| 10654060678 | Ethos | credibility | 0 | |
| 10654060679 | Logos | Appeal to logic | 1 | |
| 10654060680 | Pathos | Appeal to emotion | 2 | |
| 10654060681 | Persona | Greek for "mask." The face or character that a speaker shows to his or her audience. | 3 | |
| 10654060682 | audience | One's listener or readership; those to whom a speech or piece of writing is addressed. | 4 | |
| 10654060683 | subject | The topic of a text. What the text is about. | 5 | |
| 10654060684 | Speaker | A term used for the author, speaker, or the person whose perspective (real or imagined) is being advanced in a speech or piece of writing | 6 | |
| 10654060685 | polemic | an aggressive argument against a specific opinion | 7 | |
| 10654060686 | Connotation | the implied or associative meaning of a word | 8 | |
| 10654060687 | Counterargument | an opposing argument to the one a writer is putting forward | 9 | |
| 10654060688 | Refutation | A denial of the validity of an opposing argument. In order to sound reasonable, refutations often follow a concession that acknowledges that an opposing argument may be true or reasonable. | 10 | |
| 10654060689 | concession | A reluctant acknowledgment or yielding. | 11 | |
| 10654060690 | rhetorical appeals | the use of emotional, ethical, and logical arguments to persuade in writing or speaking | 12 | |
| 10654060691 | propagandistic | A negative term for writing designed to sway opinion rather than present information. | 13 | |
| 10654060692 | purpose | the goal the speaker wants to achieve | 14 | |
| 10654060693 | context | The circumstances, atmosphere, attitudes, and events surrounding a text. | 15 | |
| 10654060694 | occasion | the time and place a speech is given or a piece is written | 16 | |
| 10654060695 | Texts | words written down in a particular form, such as a book | 17 | |
| 10654060696 | rhetorical triangle (Aristotelian triangle) | A diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text. | 18 | |
| 10654060697 | Rhetoric | the art of using language effectively and persuasively | 19 |
