Terms : Hide Images
| 2835653861 | Ethos | Convey the source's character and credibility | 0 | |
| 2835656676 | Logos | Evoke a cognitive and rational response about the subject. | 1 | |
| 2835658409 | Pathos | Evoke a feeling based and imaginative response in the audience | 2 | |
| 2835664404 | Intention or purpose | Encompasses writer, reader, and content and drives the form expression will take. | 3 | |
| 2835668197 | Diction | Creates content and obviously , greatly affects both reception, and understanding. It operates at the single-word, detail, and image level. | 4 | |
| 2835673513 | Syntax | Shapes context by controlling pace, logical relationships, volume, and focus. | 5 | |
| 2835678030 | Simple sentences | Contain one independent clause. | 6 | |
| 2835680032 | Complex sentences | Contain an independent clause and at least one dependent clause. | 7 | |
| 2835683025 | Compound sentences | Contain two or more independent clauses fused by a comma and a conjunction, a semicolon, or colon. | 8 | |
| 2835685499 | Inverted sentence | Put the verb before the subject | 9 | |
| 2835690798 | Tone | Conveyed through diction and syntax. | 10 | |
| 2837223488 | Dennotation | the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests | 11 | |
| 2837223489 | Connotation | 12 |
