Terms : Hide Images
| 2138075596 | Audience | The listener, viewer, or reader of a text. | 0 | |
| 2138079094 | Concession | An acknowledgment that an opposing argument may be true or reasonable. | 1 | |
| 2138085578 | Connotation | Meanings or associations that readers have with a word beyond its dictionary definition of denotation. | 2 | |
| 2138089766 | Context | The circumstances, atmosphere, attitudes, and events surrounding a text. | 3 | |
| 2138092951 | Counterargument | An opposing argument to the one a writer is putting forward. | 4 | |
| 2138102911 | Ethos | Greek for "character" speakers appeal to ethos to demonstrate that they are credible and trustworthy to speak on a given topic. | 5 | |
| 2138112583 | Logos | Greek for "embodied thought" speakers appeal to logos, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up. | 6 | |
| 2138115695 | Occasion | Time and place a speech is given or a piece is written. | 7 | |
| 2138125083 | Pathos | Greek for "suffering" or "experience" speakers appeal to pathos to emotionally motivate their audience. More specific appeals to pathos might play on the audience's values, desires, and hopes, on the one hand, or fears and prejudices, on the other. | 8 | |
| 2138129138 | Persona | Greek for "mask" the face or character that a speaker shows to his or her audience. | 9 | |
| 2138136092 | Polemic | Greek for "hostile" an aggressive argument that tries to establish the superiority of one opinion over all the others. | 10 | |
| 2138141701 | Propaganda | The spread of ideas and information to further a cause. Negative- use of rumors, lies, and disinformation. | 11 | |
| 2138143885 | Purpose | The goal the speaker wants to achieve. | 12 | |
| 2138147476 | Refutation | A denial of the validity of an opposing argument. Often follows a concession. | 13 | |
| 2138153612 | Rhetoric | The faculty of observing in any given case the available means of persuasion. | 14 | |
| 2138160422 | Rhetorical appeals | Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. | 15 | |
| 2138166831 | Rhetorical triangle | A diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text. | 16 | |
| 2138173158 | SOAPS | A mnemonic device that stands for Subject, Occasion, Audience, Purpose, and Speaker. | 17 | |
| 2138174575 | Speaker | The person or group who creates a text. | 18 | |
| 2138175619 | Subject | The topic of the text. | 19 | |
| 2138184900 | Text | Written word. Not just consumed and comprehended, but investigated, includes fiction, nonfiction, poetry, political cartoons, fine art, photography, performances, fashion, cultural trends, and more. | 20 |
