Terms : Hide Images
| 9942219893 | rhetoric | Aristotle defined this term as "the faculty of observing in any given case the available means of persuasion." In other words, it is the art of finding ways of persuading an audience. | 0 | |
| 9942219894 | speaker | The person or group who creates the text. This might mean a politician who delivers a speech, a commentator who writes an article, an artist who draws a political cartoon, or a company that commissions an advertisement. | 1 | |
| 9942219895 | subject | The topic of a text. What the text is about. | 2 | |
| 9942219896 | occassion | The time and place a speech is given or a piece of writing. | 3 | |
| 9942219897 | audience | The listener, viewer, or reader of a text. Most texts are likely to have multiple audiences. | 4 | |
| 9942219898 | purpose | The goal the speaker wants to achieve. | 5 | |
| 9942219899 | style | The choices in diction, tone, and syntax that a writer makes. Style may be conscious or unconscious. | 6 | |
| 9942219900 | logos | Greek for "embodied thought." Speakers appeal to logos, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up. | 7 | |
| 9942219901 | ethos | Greek for "character." Speakers appeal to ethos to demonstrate that they are credible and trustworthy to speak on a given topic. Ethos is established by both who you are and what you say. | 8 | |
| 9942219902 | rhetorical appeals | Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. The three major appeals are to ethos (character), logos (reason), and pathos (emotion). | 9 | |
| 9942219903 | pathos | Greek for "suffering" or "experience." Speakers appeal to pathos to emotionally motivate their audience. More specific appeals to pathos might play on the audience's values, desires, and hopes, on one hand, or fears and prejudices, on the other. | 10 | |
| 9942219904 | tone | A speaker's attitude toward a subject as conveyed by the speaker's stylistic and rhetorical choices. | 11 | |
| 9942282021 | Aphorism | a brief, cleverly worded statement that makes a wise observation about life; a pithy truth. | 12 | |
| 9942292314 | Colloquialism | an expression that is usually only accepted in informal situations and certain locations; slang. | 13 | |
| 9942310611 | syntax | the grammatical relationship of words to each other | 14 | |
| 9942347800 | imagery | language that appeals to the senses | 15 | |
| 9942383138 | Argument | claim and evidence | 16 | |
| 9942385246 | Rhetorical Analysis | The systematic breakdown of an argument | 17 | |
| 9942409419 | Argument Essay | An organized response using claim and evidence | 18 | |
| 9942568688 | Intellectual Capital | My thoughts and experiences used to navigate academic situations | 19 | |
| 9942682528 | Synthesis | A blended argument based on what "they say." | 20 | |
| 9942746717 | zeugma | a figure of speech in which a word applies to two others in different senses (e.g., John and his license expired last week ) or to two others of which it semantically suits only one (e.g., with weeping eyes and hearts ). | 21 |
