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Terms : Hide Images
| 5307733776 | Aristotelian Triangle (Rhetorical Triangle) | A diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text. |  | 0 |
| 5307733777 | Audience | The listener, viewer, or reader of a text. Most texts are likely to have multiple audiences. | 1 | |
| 5307735743 | Concession | An acknowledgement that an opposing argument may be true or reasonable. In a strong argument, a concession is usually accompanied by a refutation challenging the validity of the opposing argument. | 2 | |
| 5307741680 | Connotation | Meaning or associations that readers have with a word beyond its dictionary definition, or denotation; usually positive or negative, and they can greatly affect the author's tone. |  | 3 |
| 5307743089 | Context | The circumstances, atmosphere, attitudes, and events surrounding a text | 4 | |
| 5307744585 | Ethos | Speakers appeal to ethos to demonstrate that they are credible and trustworthy to speak on a given topic; established by who you are and what you say. |  | 5 |
| 5307744586 | Logos | Speaker appeal to logos, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up. | 6 | |
| 5307761964 | Mood | Envoking of feelings in readers through descriptions and other literary techniques |  | 7 |
| 5307746352 | Occasion | The time and place a speech is given or a piece is written. | 8 | |
| 5307746353 | Pathos | Speakers appeal to pathos to emotionally motivate their audience. More specific appeals to pathos might play on the audience's values, desires, and hopes, on one hand, or fears and prejudices on the other. |  | 9 |
| 5307748100 | Persona | The face of character that a speaker shoes to his or her audience. | 10 | |
| 5307748101 | Polemic | An aggressive argument that tries to establish the superiority of one opinion over all others; generally do not concede that opposing opinions have any merit. | 11 | |
| 5307749930 | Propaganda | The spread of ideas and information to further a cause. In its negative sense, propaganda is the use of rumors, lies, disinformation, and scare tactics in order to damage or promote a cause. |  | 12 |
| 5307753415 | Purpose | The goal the speaker wants to achieve. |  | 13 |
| 5307753416 | Refutation | A denial of the validity of an opposing argument. In order to sound reasonable, refutations often follow a concession that acknowledges that an opposing argument may be true or reasonable. | 14 | |
| 5307755240 | Rhetoric | The art of finding ways to persuade an audience | 15 | |
| 5307755241 | Rhetorical Appeals | Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. The three major appeals are to ethos, pathos, and logos. |  | 16 |
| 5307756844 | SOAPS | Subject, Occasion, Audience, Purpose, and Speaker (what makes up a rhetorical situation) | 17 | |
| 5307756845 | Speaker | The person or group who creates a text | 18 | |
| 5307758477 | Subject | The topic of a text (what it is about) | 19 | |
| 5307758478 | Text | Any cultural product that can be "read"― meaning not just consumes and comprehended, but investigated. | 20 | |
| 5307760306 | Tone | Attitude of the writer towards the audience |  | 21 |
