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9931660576ad hominemLatin for "to the man," this fallacy refers to the specific diversionary tactic of switching the argument from the issue at hand to the character of the other speaker. If you argue that a park in your community should not be renovated because the person supporting it was arrested during a domestic dispute, then you are guilty of this fallacy.0
9931665409ad populum (bandwagon appeal)This fallacy occurs when evidence boils down to "everybody's doing it, so it must be a good thing to do."1
9931669481alliterationRepetition of the same sound beginning several words of syllables in sequence.2
9931670488allusionBrief reference to a person, event, or place (real or fictitious) or to a work of art.3
9931672239analogyA comparison between two seemingly dissimilar things. Often, it uses something simple or familiar to explain something unfamiliar or complex.4
9931674534anaphoraRepetition of a word or phrase at the beginning of successive phrases, clauses, or lines.5
9931675758anecdoteA brief story used to illustrate a point or claim.6
9931676464annotationThe taking of notes directly on a text.7
9931677320antimetaboleRepetition of words in reverse order. "Ask not what your country can do for you--ask what you can do for your country." ~JFK8
9931679318antithesisOpposition, or contrast, of ideas or words in a parallel construction. "We shall...support any friend, oppose any foe..." ~JFK9
9931681554appeal to false authorityThis fallacy occurs when someone who has no expertise to speak on an issue is cited as an authority. A TV star, for instance, is not a medical expert, though pharmaceutical advertisement often use celebrity endorsements.10
9931686393archaic dictionOld-fashioned or outdated choice of words.11
9931687130argumentA process of reasoned inquiry. A persuasive discourse resulting in a coherent and considered movement from a claim to a conclusion.12
9931688904assertionA statement that presents a claim or thesis.13
9931689515asyndetonOmission of conjunctions between coordinate phrases, clauses, or words. "We shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty." ~JFK14
9931692947audienceThe listener, viewer, or reader of a text.15
9931693746begging the questionA fallacy in which a claim is based on evidence or support that is in doubt.16
9931695269circular reasoningA fallacy in which the argument repeats the claim as a way to provide evidence.17
9931696360claimAlso called an assertion or proposition, it states the argument's main idea or position. It differs from a topic or subject in that it has to be arguable.18
9931698999claim of factA claim that asserts that something is true or not true.19
9931699949claim of policyA claim that proposes a change.20
9931701702claim of valueA claim that argues that something is good or bad, right or wrong.21
9931702817closed thesisA statement of the main idea of the argument that also previews the major points the writer intends to make.22
9931705095complex sentenceA sentence that includes on independent clause and at least one dependent clause.23
9931706137compound sentenceA sentence that includes at least two independent clauses.24
9931707070concessionAn acknowledgement that an opposing argument may be true or reasonable. In a strong argument, it is usually accompanied by a refutation challenging the validity of the opposing argument.25
9931709440connotationMeanings or associations that readers have with a word beyond its dictionary definition, or denotation. They are often positive or negative, and they often greatly affect the author's tone.26
9931713448contextThe circumstances, atmosphere, attitudes, and events surrounding a text.27
9931714802counterargumentAn opposing argument to the one a writer is putting forward. Rather than ignoring it, a strong writer will usually address it through the process of concession and refutation.28
9931716729cumulative sentenceSentence that completes the main idea at the beginning of the sentence and then builds and adds on.29
9931718545deductionA logical process wherein you reach a conclusion by starting with a general principle or universal truth (a major premise) and applying it to a specific case (a minor premise). The process is usually demonstrated in the form of a syllogism.30
9931722252dictionA speaker's choice of words. Analysis of this looks at these choices and what they add to the speaker's message.31
9931724438either/or (false dilemma)In this fallacy, the speaker presents two extreme options as the only possible choices.32
9931725907enthymemeEssentially a syllogism with one of the premises implied, and taken for granted as understood.33
9931727163equivocationA fallacy that uses a term with two or more meanings in an attempt to misrepresent or deceive.34
9931728702ethosGreek for "character." Speakers appeal to this to demonstrate that they are credible and trustworthy to speak on a given topic. It is established by both who you are and what you say.35
9931731738faulty analogyA fallacy that occurs when an analogy compares two things that are not comparable. For instance, to argue that because we put animals who are in irreversible pain out of their misery, so we should do the same for people, asks the reader to ignore significant and profound differences between animals and people.36
9931734988figurative language (figure of speech)Nonliteral language, sometimes referred to as tropes or metaphorical language, often evoking strong imagery, they often compare one thing to another either explicitly or implicitly. Other forms include personification, paradox, overstatement (hyperbole), understatement, metonymy, synecdoche, and irony.37
9931740858first-hand evidenceEvidence based on something the writer knows, whether it's from personal experience, observations, or general knowledge of events.38
9931744273hasty generalizationA fallacy in which a faulty conclusion is reached because of inadequate evidence.39
9931745701hortative sentenceSentence that exhorts, urges, entreats, implores, or calls to action.40
9931746910hyperboleDeliberate exaggeration used for emphasis or to produce a comic or ironic effect; an overstatement to make a point.41
9931748228imageryA description of how something looks, feels, tastes, smells, or sounds. It may use literal or figurative language to appeal to the senses.42
9931749883imperative sentenceSentence used to command or enjoin.43
9931750820inductionA logical process wherein you reason from particulars to universals, using specific cases in order to draw a conclusion, which is also called a generalization.44
9931752704inversionInverted order of words in a sentence (variation of the subject-verb-object order).45
9931753731ironyA figure of speech that occurs when a speaker or character says one thing but means something else, or when what is said is the opposite of what is expected, creating a noticeable incongruity.46
9931755817juxtapositionPlacement of two things closely together to emphasize similarities or differences.47
9931756985logical fallaciesPotential vulnerabilities or weaknesses in an argument. They often arise from a failure to make a logical connection between the claim and the evidence used to support it.48
9931759969logosSpeakers appeal to reason by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up.49
9931763354metaphorFigure of speech that compares two things without using like or as.50
9931764729metonymyFigure of speech in which something is represented by another thing that is related to it or emblematic of it. "The pen is mightier than the sword."51
9931766071modifierAn adjective, adverb, phrase, or clause that modifies a noun, pronoun, or verb. The purpose of it is usually to describe, focus, or qualify.52
9931767685moodThe feeling or atmosphere created by a text.53
9931768910occasionThe time and place a speech is given or a piece is written.54
9931770736open thesisA thesis that does not list all of the points the writer intends to cover in an essay.55
9931772078oxymoronA paradox made up of two seemingly contradictory words.56
9931773694paradoxA statement or situation that is seemingly contradictory on the surface, but delivers an ironic truth. "To live outside the law you must be honest." ~Bob Dylan57
9931778928parallelismSimilarity of structure in a pair or series of related words, phrases, or clauses. "Let both sides explore...Let both sides, for the first time, formulate serious and precise proposals...Let both sides seek to invoke...Let both sides unite to heed..." ~JFK58
9931781965pathosSpeakers appeal to this to emotionally motivate their audience. More specific appeals to it might play on the audience's values, desires, and hopes, on the one hand, or fears and prejudices, on the other.59
9931784509periodic sentenceSentence whose main clause is withheld until the end.60
9931786467personificationAttribution of a lifelike quality to an inanimate object or an idea.61
9931787743polemicAn aggressive argument that tries to establish the superiority of one opinion over all others. Polemics generally do not concede that opposing opinions have any merit.62
9931790091polysyndetonThe deliberate use of multiple conjunctions between coordinate phrases, clauses, or words. "I paid for my plane ticket, and the taxes, and the fees, and the charge for the checked bags, and five dollars for a bottle of water."63
9931793461post hoc ergo propter hocThis fallacy is Latin for "after which therefore because of which," meaning that it is incorrect to always claim that something is a cause just because it happened earlier. One may loosely summarize this fallacy by saying that correlation does not imply causation. "We elected Johnson as president and look where it got us: hurricanes, floods, stock market crashes."64
9931799796propagandaThe spread of ideas and information to further a cause. In its negative sense, it is the use of rumors, lies, disinformation, and scare tactics in order to damage or promote a cause.65
9931804007purposeThe goal the speaker wants to achieve.66
9931805221qualified argumentAn argument that is not absolute. It acknowledges the merits of an opposing view, but develops a stronger cause for its own position.67
9931806768qualitative evidenceEvidence supported by reason, tradition, or precedent.68
9931808019quantitative evidenceEvidence that includes things that can be measured, cited, counted, or otherwise represented in numbers--for instance, statistics, surveys, polls, census information.69
9931811647rebuttalGives voice to possible objections70
9931813189refutationA denial of the validity of an opposing argument. In order to sound reasonable, it often follows a concession that acknowledges that an opposing argument may be true or reasonable.71
9931818813rhetoricThe art of finding ways of persuading an audience.72
9931819698rhetorical appealsRhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. The three major ones are ethos, logos, and pathos.73
9931822336rhetorical questionFigure of speech in the form of a question posed for rhetorical effect rather than for the purpose of getting an answer.74
9931828758satireThe use of irony or sarcasm to critique society or an individual.75
9931830911second-hand evidenceEvidence that is accessed through research, reading, and investigation. It includes factual and historical information, expert opinion, and quantitative data.76
9931833238simileA figure of speech used to explain or clarify an idea by comparing it explicity to something else, using the words like, as, or as though.77
9931836261SOAPSToneA mnemonic device that stands for subject, occasion, audience, purpose, speaker, and tone. It is a handy way to remember the various elements that make up the rhetorical situation.78
9931839033speakerThe person or group who creates a text. This might be a politician who delivers a speech, a commentator who writes an article, an artist who draws a political cartoon, or even a company that commissions an advertisement.79
9931842406stanceA speaker's attitude toward the audience (differing from tone, the speaker's attitude toward the subject).80
9931845663straw manA fallacy that occurs when a speaker chooses a deliberately poor or oversimplified example in order to ridicule and refute an idea.81
9931847831subjectThe topic of a text. What the text is about.82
9931847843syllogismA logical structure that uses the major premise and minor premise to reach a necessary conclusion. Major premise: Exercise contributes to better health. Minor premise: Yoga is a type of exercise. Conclusion: Yoga contributes to better health.83
9931853950synecdocheFigure of speech that uses a part to represent the whole. "In your hands, my fellow citizens, more than mine, will rest the final success or failure of our course." ~JFK84
9931856422syntaxThe arrangement of words into phrases, clauses, and sentences. This includes word order, the length and structure of sentences, and such schemes as parallelism, juxtaposition, antithesis, and antimetabole.85
9931860409textWhile this term generally means the written word, in the humanities it has come to mean any cultural product that can be "read"--meaning not just consumed and comprehended, but investigated. This includes fiction, nonfiction, poetry, political cartoons, fine art, photography, performances, fashion, cultural trends, and much more.86
9931865312toneA speaker's attitude toward the subject conveyed by the speaker's stylistic and rhetorical choices.87
9931868052understatementA figure of speech in which something is presented as less important, dire, urgent, good, and so on, that it actually is, often for satiric or comical effect. Also called "litotes," it is the opposite of hyperbole.88
9931872611witIn rhetoric, the use of laughter, humor, irony, and satire in the confirmation or refutation of an argument.89
9931875486zeugmaUse of two different words in a grammatically similar way that produces different, often incongruous, meanings. "When you open a book, you open your mind." ~JFK90

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