Terms : Hide Images
| 2824668617 | Audience | The listener, viewer or reader of a text | 0 | |
| 2824668618 | Concession | An acknowledgement that an opposing argument may be true | 1 | |
| 2824668619 | Connotation | A meaning that readers have with a word beyond its definition | 2 | |
| 2824668620 | Context | The circumstances, atmosphere, attitudes and events surrounding a text | 3 | |
| 2824668621 | Counterargument | An opposing argument to the one a writer is putting forward | 4 | |
| 2824668622 | Ethos | Speakers appeal to demonstrate credibility and trustworthiness | 5 | |
| 2824668623 | Logos | Speakers appeal to reason by offering details, examples, facts, statistics or testimonies | 6 | |
| 2824668624 | Occasion | The time and place a speech is given or a piece is written | 7 | |
| 2824668625 | Pathos | Speakers appeal to emotion | 8 | |
| 2824668626 | Persona | The face or mask a speaker shows to his audience | 9 | |
| 2824668627 | Polemic | An aggressive argument establishing superiority over others | 10 | |
| 2824668628 | Propaganda | The spread of ideas and information to further a cause | 11 | |
| 2824668629 | Purpose | The goal the speaker wants to achieve | 12 | |
| 2824668630 | Refutation | A denial of the validity of an opposing argument | 13 | |
| 2824668631 | Rhetoric | The art of finding ways to persuade an audience | 14 | |
| 2824668632 | Rhetorical Appeal | Technique used to persuade an audience by what they find important or compelling | 15 | |
| 2824668633 | Rhetorical Triangle | A diagram that illustrates the relationship among the reader, audience and subject in a text | 16 | |
| 2824668634 | SOAPS | A mnemonic device that stands for Subject, Occasion, Audience, Purpose and Speaker | 17 | |
| 2831931597 | Speaker | The person or group who creates a text | 18 | |
| 2831932897 | Subject | The topic of a text | 19 | |
| 2831933477 | Text | Any cultural piece that can be "read" | 20 |
